Sales and marketing support engineers new customers

A high precision fabrication and machining company is set to achieve its goals after working with the Growth Hub to engineer a way to attract a bigger, more diverse customer base.

Chesterfield-based Krantech Holdings manufacture bespoke, complex fabrications using a range of different materials, including steel and other alloys.

The company initially contacted the Growth Hub to see if there was any financial support to help them to move into new, purpose built facilities at Staveley. Through working with Access to Finance, Krantech Holdings were able to successfully apply for a grant of £300,000 towards the £2.1 million project.

Krantech Holdings revisited the Growth Hub to look for support in identifying new customers and markets outside of the oil and gas sector, through which it did 90 percent of its business.

The Growth Hub Enhancement Project was able to provide Sales Manager Gary Wallis with the bespoke sales and marketing support package he was looking for. Working with Darren Buxton, one member of the Growth Hub’s team of Business Growth Specialists, Gary developed a plan to differentiate Krantech from the competition, and meet demand from new and existing customers.

He said: “It was great that the Growth Hub assigned us a Business Growth Specialist who understands what we do. With a background in the sector himself, Darren’s approach to our work was refreshing. He was excellent.”

The duo identified that Krantech would be able to gain a competitive edge over the competition by establishing a differentiation through quality, which would allow them to be seen as more attractive for a broader range of companies to work with.

Accredited to welding standard BSEN ISO 3834, Krantech’s welders are coded and qualified to a range of industry-recognised standards, including ASME, BSEN and AWS. The company now also boasts structures CE marked to BS EN 1090, where it surpassed its expectation by achieving execution class four. This classification confirms Krantech’s ability to supply, weld and machine high integrity fabrications requiring the highest level safety, tight tolerance and inspection.

Through the support, Krantech identified the nuclear sector as being a good future potential opportunity, with the Growth Hub making a referral to the Fit for Nuclear programme. Run by the Nuclear AMRC and the University of Sheffield, the Fit for Nuclear programme helps UK manufacturers prepare for bidding on nuclear work.

Krantech Holdings now has a more diverse customer base, and has successfully added nuclear businesses to its client list – removing its reliance on the gas and oil sector.

Click here for more information about Krantech Holdings.

Sheffield City Region Growth Hub continues to support business growth within the Sheffield City Region. With over 70 avenues of business support available, as well as the bespoke Enhancement Project, the Growth Hub works to find the right package for your business.

Contact Sheffield City Region Growth Hub now via the Gateway on 03330 00 00 39 or send an email.