After launching in 2006, Killer-Byte Ltd grew rapidly and soon began to supply and support systems in schools and businesses. To meet the demands of additional work, the company took on additional staff and in 2010 opened a repair centre in Killamarsh.
The company, which originally set out with the aim of providing mobile IT support to private individuals at home, now specialises in providing tailored support, covering anything from a single computer to a multi-domain business network.
After opening the workshop in Killamarsh, the company attempted to expand into a second geographic hub. However, this proved unsuccessful and the company, despite its marketing efforts, had fairly static sales. The owner wanted to replicate the early success and increase sales.
Working with an advisor from the Sheffield City Region Growth Hub, the company developed a revised marketing plan based on a separate focus and approach to the three core markets of schools, business and domestic. A review of the existing strategy and competitor analysis identified the need to develop a new website which clearly outlines the three core markets.
“Sheffield City Region Growth Hub has helped the company to develop a structured approach to marketing the business but also to selling and helping to develop sales plans and ‘scripts’. They have allowed me to see the business from a new perspective and to develop a process to grow my business to achieve my ambitions.” – ANDREW COY, MANAGING DIRECTOR
Due to the support of Sheffield City Region Growth Hub, the company implemented a sales and marketing plan which is set to drive sales in all three core markets of the business.