Doordeals incorporated in 2007 and launched its website simultaneously, understanding a shifting platform of more people wanting to buy products online.
In 2010, due to increased growth, the company relocated to Saxon Road in Sheffield and now have a showroom and a large distribution centre.
The company specialise in wooden doors for both indoor and outdoor use. As well as manufacturing, it import products and the company also delivers its products creating an efficient supply chain. Its key target sector is consumer retail and they have ambitions to expand more into commercial and developments.
The company built on its existing success by improving workforce capability, which resulted in increased profit margins and becoming a more efficient and effective company.
Doordeals came up against a number of operational and staffing barriers, and had a lot of work to do to ensure they were maximising both productivity and profit. The company needed a more efficient and effective way to operate its business to achieve ambitions of increasing turnover and profitability.
With the help of Sheffield City Region Growth Hub, the company identified and started tracking key performance indicators. The information was critically analysed and pinpointed where the business was failing and more importantly, what could be done about it. These were turned into SMART objectives for the business to use going forward.
“The support received from Sheffield City Region Growth Hub has been invaluable to an SME like Doordeals. Through the support we have managed to drive an already thriving and successful business to new levels of attainment and our processes are now robust and the business feels far more sustainable and organised.”
Steve Naylor
The result of the support allowed Doordeals to rationalise its operating performance and gain a far greater understanding of how well it was doing. The company built on its existing success by improving workforce capability, which resulted in increased profit margins and becoming a more efficient and effective company.